Insights from internal customer data combined with unique data from an experienced insights provider can be key to attracting high-value customers. To get the message, offer and communications channel right for each target, financial services organizations can leverage four data-driven steps to help dominate the competition.
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Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
Segmentation Tips for Relevant Member-Centric Marketing
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
How to identify the emerging affluent and start to form lifelong relationships.
Digital targeting segments for small businesses.
Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.