Financial Cohorts - Cluster Details

Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect

Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.

Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.

Find your potential digital target audience just in time for summer.

Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.

Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

Segmentation Tips for Relevant Member-Centric Marketing

During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

Use our digital targeting segments to help improve online targeting for back-to-school campaigns.