Financial Cohorts® is a breakthrough segmentation system based on our direct measurement of about $15 trillion in consumer financial assets. Financial Cohorts groups customers into 61 clusters based on a multi-dimensional framework including:
- Financial capacity
- Investment style
- Additional behaviors and characteristics
Once clusters are defined, additional descriptive data is added to each cluster such as consumer and media behaviors and preferences plus attitudes and lifestyle information.
View additional cluster details for Financial Cohorts in our interactive tool.
