Fine-tune targeting criteria to reach homeowners seeking cash

Situation: Alternative finance company turns to Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign

Challenge

An alternative finance company offering cash to homeowners through a residential co-investment program needs to determine the optimal criteria to target consumers for its offers.

The company solicits new customers via Invitation to Apply (ITA) campaigns.

Solution

Equifax provides its household-level Economic Insights data to help the company analyze the attributes of responders from a prior ITA campaign.

Attributes include:

Aggregated credit measures (CreditStyles® Pro)
Estimated total income (Income360®)
Discretionary spending capacity (DSI®)
Ability to pay indicator (ATP Index™)

Outcome

By using economic insights founded in measured wealth and credit data to analyze its prior ITA campaign, the company discovered:

Select attributes could offer an over 15% lift in response rates for future ITA campaigns
Attributes could enable more robust and granular geographic targeting

Results may vary based on actual data and situation. Note: DSI has been renamed to Affluence Index.

Learn more about Equifax Data-driven Marketing solutions. Visit our microsite.

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Segmentation for Marketers

Welcome to Data-driven Marketing solutions from Equifax

Fine-tune targeting criteria to reach homeowners seeking cash

Situation: Alternative finance company turns to Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign

Challenge

Solution

Outcome

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Fine-tune targeting criteria to reach homeowners seeking cash

Situation: Alternative finance company turns to Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign

Challenge

Solution

Outcome

Previous Article

Next Article

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