Growing Bank Deposits with Targeted Prospecting Case Study

December 29, 2017

Many bank marketing efforts rely on segmentation systems that are built solely on demographic, lifestage or survey-based data or that use only a few variables to segment millions of customers.

The result is that billions of deposits dollars are being left on the table.

Read this case study to learn how banks can use data-driven marketing solutions such as Financial Cohorts to identify high-potential deposit prospects and communicate more effectively to drive deposit growth.

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