The emergence of the Millennial generation has many financial institutions eager to form lasting
connections with these younger consumers, who now are entering financial independence.
But Millennials look and behave uniquely. Financial marketers cannot simply employ the same playbook that worked for Baby Boomers and Generation X.
Here, we’ll take a deep look at the Millennial generation and how its financial profile differs from
prior generations, how different groups of Millennials differ from one another, and then tackle some
of the best tactics marketers should employ for reaching this generation.