Customer experience can play a key role throughout the customer lifecycle—in acquisition, in improving conversion rates, and in strengthening customer relationships. How can marketers and data analysts help add incremental value to the customer experience? Review this overview to discover how you can use data-driven insights to support customer experience improvements, including linking disparate data, and delivering appropriate offers and messaging.
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Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
High Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
