Improving Customer On-Boarding Leverage Financial Insights

December 29, 2017

Without data-driven marketing, standard customer on-boarding strategies may miss out on identifying customers that have significant asset-growth opportunity.

For example, banks often rely on the opening balance of new customers to determine new customer treatment groups, which may result in missed cross-sell/upsell opportunities and attrition due to lack of information on households’ true growth potential.

Read this case study to learn how banks can utilize WealthComplete estimates of total household assets and deposits to identify high potential new customers from day one and benchmark the expected share of wallet that can be achieved within the first years of a new relationship.

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Data-driven Marketing for Financial Services
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