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Improve Efficiency of Acquisition Campaigns - Case Study
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Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Cost per Profitable Acquisition is the Metric to Measure
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High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Acquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
Marketing Checklist for Service Providers
The Foundation of IXI Data
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Improving Customer Experience for High-Value Relationships
Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
Finding Value in Low Potential Brokerage Customers
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Digital Marketing Best Practices
Data-driven Marketing for Financial Services
Segmentation using Economic Cohorts
Segmentation using Financial Cohorts