5 Audience Segments to use during Tax Season
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Read
Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
Read
Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
The post Digital Credit Marketing: 97% Email...
Read
Turning Big Data Into Big Revenue
Segmentation Tips for Relevant Member-Centric Marketing
Read
Spotlight on 2020 Holiday Shopping and Discretionary Spending
Read
The Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […]
The post The Conference...
Read
3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […]
The post 3 Actions to Take Now to Improve Your Account...
Read
Shopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Read
Digital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Read
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income.
The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Read
High Asset Gen Xers: Spread Across the Nation
Marketing to Gen X households? Find out where to find those likely to have high median assets.
The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
Read
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them?
The post Millennials that are Likely to Spend Big on Discretionary...
Read