A leading bank running a deposit growth campaign wanted to improve the efficiency of its digital targeting and increase the long-term value of conversions and profitability of new customers.
Read this case study to learn how the bank used Financial Cohorts digital targeting segments to:
5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.
eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
Find your potential digital target audience just in time for summer.
Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
