A leading bank running a deposit growth campaign wanted to improve the efficiency of its digital targeting and increase the long-term value of conversions and profitability of new customers.
Read this case study to learn how the bank used Financial Cohorts digital targeting segments to:
800+ Digital Targeting Segments
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Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing
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