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Segmentation for Marketers
Data-driven Marketing from Equifax
Welcome to Data-driven Marketing solutions from Equifax
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800+ Digital Targeting Segments
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Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Credit Union Best Practice - How To Drive Deposit Growth.
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
Equifax is your ally in increasing Marketing ROI, building profitable relationships with the right customers, and increasing customer engagement and loyalty.
Digital targeting segments for small businesses.
Banks Turn Big Data into Big Revenue - Segmentation Tips for Relevant Customer-Centric Marketing
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Turn Big Data Into Revenue - Segmentation Tips for Credit Unions.
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
How to improve efficiency of acquisition campaigns for communications and marketing.
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Captive auto leader discovers financial capacity of consumers with Equifax Solutions.
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
Digital marketing best practices with data driven marketing.
