Our marketing solutions for auto provide insights to identify consumers that are likely to have both the propensity for the brand/model and the financial ability to purchase or lease. See the Marketing Solutions for Automotive overview to learn more about how we help auto marketers fill the lead funnel with high potential consumers, boost segmentation by identifying households that are likely to be able to spend more, and connect with optimal consumers across traditional and digital channels. We also work with auto teams to personalize the consumer’s journey on your website, showing them appropriate brands, models, and options based on their estimated financial characteristics.
Segmentation for Marketers
Data-driven Marketing from Equifax
Welcome to Data-driven Marketing solutions from Equifax
