Today’s retailers have been working with data and segmentation systems for years, although those systems are often siloed across departments. By incorporating data-driven measures of economic capacity and a comprehensive economic-based segmentation system, retailers can gain a holistic view of customers and prospects, better identify likely high spenders other high-potential audiences, and deliver messages that better resonate with desired households across both offline and online channels.
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Segmentation Tips for Relevant Member-Centric Marketing
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Digital Targeting Segments - Target Consumers By Their Spending Propensities.
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Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Marketing to Gen X households? Find out where to find those likely to have high median assets. The post High Asset Gen Xers: Spread Across the Nation appeared first on Equifax Data-driven Marketing.
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
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Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.