Shopping and Discretionary Spending - Digital Segments

Digital targeting segments from Equifax can boost your advertising effectiveness and campaign ROI. Discretionary Spending can help you pinpoint the right consumers for back-to-school or other retail promotions. Equifax has partnered with PreciseTarget©  to develop audiences likely to buy specific retail products based on Product Taste. 

Find out more about specific Digital Targeting Segments and their audience reach in our microsite.


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Digital Campaigns for Mother's and Father's Days
Digital Campaigns for Mother's and Father's Days

Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.

800+ Digital Targeting Segments

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