Popular Digital Targeting Segments for Back-to-School Shoppers
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
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Identify hidden risk within a customer portfolio
Better understand accounts with the most risk of non-payment during economic hardship. Equifax Financial Durability assessment identifies consumers who are 10x more likely to have a Non-Pay Disconnect
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Fine-tune targeting criteria to reach homeowners seeking cash
Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.
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Drive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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5 Audience Segments You Should Use This Holiday Season
Use Equifax Digital Targeting Segments to reach online audiences as they start shopping for the holidays.
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Top 5 Digital Audiences Ready for Summer Fun
Find your potential digital target audience just in time for summer.
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5 Audience Segments to use during Tax Season
Use Equifax Digital Targeting Segments to reach audiences as they think about their tax refund.
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Firms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Understanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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Digital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […]
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Turning Big Data Into Big Revenue
Segmentation Tips for Relevant Member-Centric Marketing
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Spotlight on 2020 Holiday Shopping and Discretionary Spending
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3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […]
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Shopping and Discretionary Spending - Digital Segments
Use our digital targeting segments to help improve online targeting for back-to-school campaigns.
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Digital Campaigns for Mother's and Father's Days
Find high-potential digital audiences for Mother's Day and Father's Day promotions and all your campaigns.
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