Segmentation Solutions for Retailers

Today’s retailers have been working with data and segmentation systems for years, although those systems are often siloed across departments.  By incorporating data-driven measures of economic capacity and a comprehensive economic-based segmentation system, retailers can gain a holistic view of customers and prospects, better identify likely high spenders other high-potential audiences, and deliver messages that better resonate with desired households across both offline and online channels.

Previous PDF
Extend your targeting online with financial and economic insights
Extend your targeting online with financial and economic insights

Next PDF
Economic Cohorts brochure
Economic Cohorts brochure

Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.