Today’s retailers have been working with data and segmentation systems for years, although those systems are often siloed across departments. By incorporating data-driven measures of economic capacity and a comprehensive economic-based segmentation system, retailers can gain a holistic view of customers and prospects, better identify likely high spenders other high-potential audiences, and deliver messages that better resonate with desired households across both offline and online channels.
Most Recent PDFs
Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.
Segments customers based on their financial profiles, behaviors, and characteristics, as well as demographics, age, and urbanicity with Financial Cohorts.
Best Practices in Segmentation for marketers.
How to identify the emerging affluent and start to form lifelong relationships.