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Read Article4 New Marketing Trends in Financial Services
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […] The post 4 New Marketing Trends in...
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Read ArticleMarketing Strategy Shifts During COVID-19
During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...
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Read ArticleSpotlight on 2020 Holiday Shopping and Discretionary Spending
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Read ArticleThe Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
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Read ArticleChecklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...
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Extend your targeting online with financial and economic insights
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Read ArticleShifting Your Marketing Message During COVID-19
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...
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Read Article3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
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Read ArticleAuto Industry Recovery: 3 Key Takeaways
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […] The post Auto Industry Recovery: 3 Key Takeaways appeared...
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Read Article6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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Partner with us as you develop a COVID-19 response to protect your business and take care of your customers
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Read ArticleThe Importance of Overall Portfolio Reviews
Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...
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Read ArticleHow Advanced Ad Targeting Can Fast Track the Automotive Recovery
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimated 30+ million have […] The post How Advanced Ad Targeting Can...
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Read ArticleApril Market Pulse: You Ask, We Answer
In this blog series, Equifax and expert guest speakers answer top of mind questions from attendees on the weekly Market […] The post April Market Pulse: You Ask, We Answer appeared first on...
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Read ArticleExamining the Past to Understand the Future
Comparing Historic Patterns with Current Trends During Unprecedented Times Great societal changes bring about big questions – and often, a […] The post Examining the Past to Understand the Future...
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Read ArticleHow Lenders Can Verify Employment Information
Fraudulent Employment Data in Mortgage Loan Applications Cause Risks for Industry, Lenders and Borrowers During flight school, pilots are taught […] The post How Lenders Can Verify Employment...
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Read ArticlePredicting Bankruptcies: Do You Know What You Don’t Know?
This question sounds absurd. But this is one of the most important questions lenders must ask themselves when making consumer […] The post Predicting Bankruptcies: Do You Know What You Don’t Know?...
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Smart Marketing in a Time of Coronavirus
Data-driven Marketing from Equifax
Welcome to Data-driven Marketing solutions from Equifax
