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Read4 New Marketing Trends in Financial Services
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […] The post 4 New Marketing Trends in...
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ReadMarketing Strategy Shifts During COVID-19
During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...
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ReadOffer members under financial stress quick access to emergency loans
How to use marketing data to identify audiences in need of emergency loans.
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadIgnite Live 2020: Leading with Confidence During Uncertain Times
Sharing Ideas and Best Practices for a Challenging Time This year’s Ignite Live 2020 was buzzing with ideas about how […] The post Ignite Live 2020: Leading with Confidence During Uncertain Times...
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ReadPodcast: Fiscal Stimulus and the K-Shaped Economy
The Real Question is “When” – not “If” – we will get Economic Stimulus As we count down to the […] The post Podcast: Fiscal Stimulus and the K-Shaped Economy appeared first on Equifax Insights Blog.
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ReadWhy COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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Read3 Things Lenders Should Know About Employer-Provided Income Data
The risk landscape for unsecured lending has radically changed within the last year. As lenders seek solutions to help identify […] The post 3 Things Lenders Should Know About Employer-Provided...
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ReadUnderstanding Consumer Financial Durability
Financial insights, like consumer financial durability, can help you see important differences between consumers.
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Partner with us as you develop a COVID-19 response to protect your business and take care of your customers
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ReadSmall Business Hiring on the Rebound
3 Small Business Hiring Tasks Every Owner Should Consider Revisiting This Year More and more small businesses are reopening. As […] The post Small Business Hiring on the Rebound appeared first on...
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ReadDigital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
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ReadBuilding Digital Trust: The New Normal
It has never been more important for businesses and consumers to trust who they’re doing business with. Everyone knows the […] The post Building Digital Trust: The New Normal appeared first on...
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ReadSpotlight on 2020 Holiday Shopping and Discretionary Spending
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ReadThe Conference Board: Big Opportunities for Brands to Innovate
The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...
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ReadChecklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...
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Extend your targeting online with financial and economic insights
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ReadShifting Your Marketing Message During COVID-19
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...
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Read3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
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ReadAuto Industry Recovery: 3 Key Takeaways
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […] The post Auto Industry Recovery: 3 Key Takeaways appeared...
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Smart Marketing in a Time of Coronavirus
Data-driven Marketing from Equifax
Welcome to Data-driven Marketing solutions from Equifax
