Improve your Marketing Effectiveness

Smart marketing through economic uncertainty or downturns is critical to the success of your business. Unique data and solutions from Equifax can help you identify and reach the best prospects and customers.

  • 4 New Marketing Trends in Financial Services

    4 New Marketing Trends in Financial Services

    The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […] The post 4 New Marketing Trends in...

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  • Marketing Strategy Shifts During COVID-19

    Marketing Strategy Shifts During COVID-19

    During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...

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  • Power Marketing with Insights - 5 Tips eBook

    Power Marketing with Insights - 5 Tips eBook

    5 Tips for insights into the consumer wallet. Reach households likely to have the right financial profile to buy your products or services and have the financial resilience to remain good customers.

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  • Deepen Engagement with Best Customers Brochure

    Deepen Engagement with Best Customers Brochure

    5 ways to identify your best customers and boost revenue. In an uncertain economy, find the hidden opportunities in your customer base and expand your engagement with them.

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  • Drive Customer Growth eBook

    Drive Customer Growth eBook

    eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • 6 Ways to Identify Young Affluent Consumers eBook

    6 Ways to Identify Young Affluent Consumers eBook

    Less than 20% of young households control more than 80% of the generation’s wealth. These 20% are the Young Affluent. How can you find this attractive audience? Read our eBook.

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  • Affluence Index Digital Targeting Segments

    Affluence Index Digital Targeting Segments

    Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.

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  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • Why COVID-19 Is Driving a Marketing Revolution | ANA

    Why COVID-19 Is Driving a Marketing Revolution | ANA

    As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    When consumers are under economic stress, differentiate your customers' households by likely financial resilience.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • Checklist: Marketing Strategies for this Recession

    Checklist: Marketing Strategies for this Recession

    Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...

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  • Shifting Your Marketing Message During COVID-19

    Shifting Your Marketing Message During COVID-19

    Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...

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  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

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