• 4 New Marketing Trends in Financial Services

    4 New Marketing Trends in Financial Services

    The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […] The post 4 New Marketing Trends in...

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Marketing Strategy Shifts During COVID-19

    Marketing Strategy Shifts During COVID-19

    During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...

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  • Drive Retail Segmentation with Economic Insights

    Drive Retail Segmentation with Economic Insights

    Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Pandemic Effects on U.S. Consumer Finances and Attitudes

    Pandemic Effects on U.S. Consumer Finances and Attitudes

    The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...

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  • Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data Provides Clarity for Portfolio Reviews

    Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...

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  • Why COVID-19 Is Driving a Marketing Revolution | ANA

    Why COVID-19 Is Driving a Marketing Revolution | ANA

    As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach

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  • Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Firms want to reduce CPA of online ad campaigns and target qualified audiences

    Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • Digital Credit Marketing: 97% Email Deliverability… Really

    Digital Credit Marketing: 97% Email Deliverability… Really

    Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...

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  • Partner with us as you develop a COVID-19 response to protect your business and take care of your customers

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  • Spotlight on 2020 Holiday Shopping and Discretionary Spending

    Spotlight on 2020 Holiday Shopping and Discretionary Spending

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  • The Conference Board: Big Opportunities for Brands to Innovate

    The Conference Board: Big Opportunities for Brands to Innovate

    The pandemic has completely transformed consumer behavior. It has ushered in a digital-everything, stay-at-home economy, where consumers largely interact with brands […] The post The Conference...

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  • Checklist: Marketing Strategies for this Recession

    Checklist: Marketing Strategies for this Recession

    Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...

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  • Shifting Your Marketing Message During COVID-19

    Shifting Your Marketing Message During COVID-19

    Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...

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  • 3 Actions to Take Now to Improve Your Account Management

    3 Actions to Take Now to Improve Your Account Management

    During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...

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  • Auto Industry Recovery: 3 Key Takeaways

    Auto Industry Recovery: 3 Key Takeaways

    The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […] The post Auto Industry Recovery: 3 Key Takeaways appeared...

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • The Importance of Overall Portfolio Reviews

    The Importance of Overall Portfolio Reviews

    Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...

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  • How Advanced Ad Targeting Can Fast Track the Automotive Recovery

    How Advanced Ad Targeting Can Fast Track the Automotive Recovery

    No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive.  While an estimated 30+ million have […] The post How Advanced Ad Targeting Can...

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  • April Market Pulse: You Ask, We Answer

    April Market Pulse: You Ask, We Answer

    In this blog series, Equifax and expert guest speakers answer top of mind questions from attendees on the weekly Market […] The post April Market Pulse: You Ask, We Answer appeared first on...

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