Improve your Marketing Effectiveness
Smart marketing through economic uncertainty or downturns is critical to the success of your business. Unique data and solutions from Equifax can help you identify and reach the best prospects and customers.
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Read4 New Marketing Trends in Financial Services
The coronavirus pandemic has altered the U.S. economic landscape triggering a significant slowdown in marketing activity across industries. As such, […] The post 4 New Marketing Trends in...
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ReadMarketing Strategy Shifts During COVID-19
During the COVID-19 crisis, the ability to shift your customer strategy and your marketing strategy depends heavily on having the […] The post Shift Your Marketing Strategy During COVID-19...
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Affluence Index Digital Targeting Segments
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
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ReadDrive Retail Segmentation with Economic Insights
Use economic-based segmentation solutions from Equifax to increase customer long-term value and revenue and reduce campaign spend.
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View5 Ways to Power Marketing with Household Financial and Economic Insights and Data
Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.
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Data Dialogues Podcast: Where business leaders share their data stories.
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ReadPandemic Effects on U.S. Consumer Finances and Attitudes
The pandemic has impacted U.S. consumer finances and attitudes in a major way. Furloughs and layoffs turned the financial health […] The post Pandemic Effects on U.S. Consumer Finances and...
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ReadDifferentiated Data Provides Clarity for Portfolio Reviews
Differentiated Data is Even More Critical in 2020 Consumer spending has picked up slightly since the summer lockdowns across many […] The post Differentiated Data Provides Clarity for Portfolio...
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ReadWhy COVID-19 Is Driving a Marketing Revolution | ANA
As the pandemic forces consumers to spend more time online, brands must adopt a digital, data-driven approach
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ReadFirms want to reduce CPA of online ad campaigns and target qualified audiences
Surpassing online cost per acquisition (CPA) goals with financial and economic-based audience targeting
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ReadUnderstanding Consumer Financial Durability
When consumers are under economic stress, differentiate your customers' households by likely financial resilience.
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ReadDigital Credit Marketing: 97% Email Deliverability… Really
Why Digital Credit Marketers Should Embrace Email Consumers are relying more on digital channels during the pandemic, whether it’s work, […] The post Digital Credit Marketing: 97% Email...
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ReadSpotlight on 2020 Holiday Shopping and Discretionary Spending
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ReadChecklist: Marketing Strategies for this Recession
Advance your business with data-driven recession marketing strategies In early June, The National Bureau of Economic Research announced that the […] The post Checklist: Marketing Strategies for...
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ReadShifting Your Marketing Message During COVID-19
Financial brands have slashed volumes during the COVID-19 pandemic, but that doesn’t mean they have stopped marketing, says Equifax partner […] The post Shifting Your Marketing Message During...
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Read3 Actions to Take Now to Improve Your Account Management
During the new realities of the current economic crisis, financial marketers are wondering how to mitigate delinquencies and defaults in […] The post 3 Actions to Take Now to Improve Your Account...
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ReadAuto Industry Recovery: 3 Key Takeaways
The economic uncertainty caused by COVID-19 has impacted the automotive industry in complex ways. The entire auto ecosystem has been […] The post Auto Industry Recovery: 3 Key Takeaways appeared...
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Read6 Ways Financial Insights Fuel Marketing
Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...
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ReadThe Importance of Overall Portfolio Reviews
Gain a Competitive Advantage with Portfolio Reviews The world has changed quite considerably in a short amount of time. The […] The post The Importance of Overall Portfolio Reviews appeared first...
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ReadHow Advanced Ad Targeting Can Fast Track the Automotive Recovery
No doubt, the global COVID-19 pandemic has significantly disrupted industries across America, especially automotive. While an estimated 30+ million have […] The post How Advanced Ad Targeting Can...
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ReadApril Market Pulse: You Ask, We Answer
In this blog series, Equifax and expert guest speakers answer top of mind questions from attendees on the weekly Market […] The post April Market Pulse: You Ask, We Answer appeared first on...
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