Drive Retail Segmentation with Economic Insights

Enhancing your retail marketing efforts with economic insights can improve the effectiveness of your campaigns as well as ROI. This best practice can help a retailer:

  • Increase revenue potential and LTV
  • Reduce campaign spend
  • Narrow prospect lists and focus on the right geographical markets

Check out the details in the following infographic. And, for more information on how Equifax can help enhance your marketing, visit our Data-driven Marketing website.

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Affluence Index Digital Targeting Segments
Affluence Index Digital Targeting Segments

Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest...

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5 Ways to Power Marketing with Household Financial and Economic Insights and Data
5 Ways to Power Marketing with Household Financial and Economic Insights and Data

Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, a...