Solutions for Communications Marketers

Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Learn more…

  • Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications

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  • Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media

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  • How Holistic Marketing Measurement Drives Business Success: On-demand Webinar51:03

    How Holistic Marketing Measurement Drives Business Success: On-demand Webinar

    Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing

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  • 600+ Digital Targeting Segments

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  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

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  • Podcast: Equifax Insights - Holistic Marketing Measurement Webinar16:08

    Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

    Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

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  • Check out the Equifax Communications Blog

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  • Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success23:53

    Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success

    Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • 600+ Digital Targeting Segments

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • News Corp Australia Marketing Attribution Case Study

    News Corp Australia Marketing Attribution Case Study

    The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Optimize the Customer Journey with Multi-touch Attribution1:20

    Optimize the Customer Journey with Multi-touch Attribution

    OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

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  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

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  • Optimize Your Marketing Budget with OptimaHub2:32

    Optimize Your Marketing Budget with OptimaHub

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

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  • Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

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