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Reach Marketing Enlightenment
Data-driven Marketing Self-Assessment for Communications
Data-driven Marketing Self-Assessment for Communications - explore how data-driven insights and tools can help drive customer acquisition efforts.
Data-driven Marketing for Communications & Digital Media
Data-driven Marketing for Communications & Digital Media - Offering the Insights You Need to Find the Opportunity and Grow Your Business.
How Holistic Marketing Measurement Drives Business Success: On-demand Webinar
Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing
Marketing Measurement: Leader or Laggard?
Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.
Podcast: Equifax Insights - Holistic Marketing Measurement Webinar
Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success
Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa
Innovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
Data Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
OptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
The Cookie Crumbles - The Need for People-based Measurement
The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.
News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
Five Tips to Advance your Digital Credit Marketing
Optimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
Cost per Profitable Acquisition is the Metric to Measure
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Optimize Your Marketing Budget with OptimaHub