Cost per Profitable Acquisition is the Metric to Measure

Online advertisers often rely on simple CPA metrics to evaluate the success of their campaign. However, CPA fails to take into account whether a new customer is likely to be a profitable customer for the company.

Instead, online advertisers can use Digital Targeting Segments to better reach their ideal customers and then use CPPA - Cost per Profitable Acquisition - metrics to better measure the success of their campaigns.

No matter what business you’re in, utilizing data-driven targeting segments to power your online campaigns can help you find more of the people that could become your best customers, and help you avoid spending money on those who won’t.

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