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Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Digital Targeting Segments for Business to Business
Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Improve Efficiency of Acquisition Campaigns - Case Study
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
Upward Mobility Income Range Digital Targeting Segments
Metro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
Data-driven Marketing Self-Assessment for Communications
Data-driven Marketing for Communications & Digital Media
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
The Cookie Crumbles - The Need for People-based Measurement
Cost per Profitable Acquisition is the Metric to Measure
Digital Capabilities Overview
The State of Data 2017 - DMA-IAB-Winterberry Group
3 Reasons Marketers Must Prioritize Customer Experience
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable...
Checklist for Communications Marketers
Discretionary Spending: Which States Have the Highest Spenders?
Where Are the Spenders? Which states have the highest household-level discretionary spending? Which states have seen the largest percent growth in spending in the past three years? The post...
Customer Acquisition - 5 Questions to Ask