Digital Marketing Solutions from Equifax offer a one-stop shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results. Using our digital solutions, consumer financial insights, and industry relationships, we help clients deploy omni-channel campaigns and tie their digital efforts to bottom-line results. Download the overview to learn more about our Digital Marketing Solutions.
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Cost per Profitable Acquisition is the Metric to Measure
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Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Digital Targeting Segments for Business to Business
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Find out how much you can optimize your marketing spend with our ROI Calculator!
B2B Digital Targeting Segments Detail
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Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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Metro Areas with Big Gains in Discretionary Spending