Data-driven Marketing for Communications & Digital Media

Solutions: Offering the Insights You Need to Find the Opportunity and Grow Your Business

Our solutions help communications companies accelerate decision-making in order to achieve their business goals, such as identifying customers most likely to have the estimated spending capacity and propensity to purchase promoted content and services or to sign up for premium offers.

From traditional scoring tools to online platforms that offer real-time insights, to digital targeting options that enable omni-channel execution, we help our clients grow ARPU and better connect with their customers.

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Understanding the Millennial Wallet
Understanding the Millennial Wallet

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher...

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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Forrester Report: How Holistic Marketing Measurement Drives Business Success

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the ...