Improve Efficiency of Acquisition Campaigns - Case Study

By applying both ability to pay measures and prescreen criteria, as well as engaging segments with personalized treatments, a communications company was able to improve the predictability of its non-pay churn model by 1.5% and achieve $500,000 in ROI.

Learn more about the products that enabled this customer success!

Ability to Pay        Prescreen       Economic Cohorts and our Economic Cohorts segments

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Gen X Households with High Total Income
Gen X Households with High Total Income

Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen...

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Millennials that are Likely to Spend Big on Discretionary Items
Millennials that are Likely to Spend Big on Discretionary Items

Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can...