Marketing Best Practices in Customer Lifetime Value for Communications Marketers
Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. A discussion of Customer Lifetime Value and Customer Equity is included. Here are some of the key takeaways: - Enhance Customer Lifetime Value models and future value - More informed decision-making - Engage appropriately with your customers - Pull together stakeholders Best practices in Customer Lifetime Value modeling can help inform and deliver more effective customer engagement programs while helping to optimize marketing programs and budgets.