Optimize Your Marketing Budget with OptimaHub

OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey.

OptimaHub helps organizations reduce ad waste, optimize ad spend and drive sustainable long-term growth by delivering a clearer understanding of the full impact their marketing actions may have on consumer behavior and loyalty.

Compete more effectively in today’s environment with a fuller understanding of each individual’s end-to-end experience across the customer journey and grow customer value by identifying those consumers more likely to buy from and remain loyal to your brand.

More information on OptimaHub Marketing Attribution

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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

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Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Telstra Optimized Digital Marketing Spend with Custom Media Attribution

Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investm...