Solutions for Energy Marketers

Equifax helps energy company marketers gain insight on households’ estimated financial capacity, demographics, website and digital campaign performance, to better understand and communicate with their customers. Learn more…

  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments for Credit Cards.

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  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.

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  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

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  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.

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  • The State of Data 2017 - DMA-IAB-Winterberry Group

    The State of Data 2017 - DMA-IAB-Winterberry Group

    The State of Data 2017 - DMA-IAB-Winterberry Group examines the use of audience data that support downstream consumer and B2B touchpoints.

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  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.

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  • Economic Cohorts - Cluster Details

    Economic Cohorts - Cluster Details

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  • Improve Millennial Targeting by Leveraging OTT

    Improve Millennial Targeting by Leveraging OTT

    How to improve millennial targeting by leveraging OTT.

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  • Omni-Channel Advertising: Comparing the Channels

    Omni-Channel Advertising: Comparing the Channels

    Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...

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  • 3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect

    3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect

    Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...

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  • Marketing Solutions for Energy Marketers

    Marketing Solutions for Energy Marketers

    Marketing solutions for energy marketers.

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  • Economic Cohorts brochure

    Economic Cohorts brochure

    Economic Cohorts - Segment Households by What Matters Most – a View of Household Economics.

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  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

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