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Marketing Measurement: Leader or Laggard?
Podcast: "Still a Lot of Problems in Data Wrangling"
Innovative CMOs get Top-dollar ROI
The Cookie Crumbles - The Need for People-based Measurement
Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Cost per Profitable Acquisition is the Metric to Measure
The State of Data 2017 - DMA-IAB-Winterberry Group
Segmentation using Economic Cohorts
Economic Cohorts - Cluster Details
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect
Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...
Marketing Solutions for Energy Marketers
Economic Cohorts brochure
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Data-driven Marketing from Equifax