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Telstra Optimized Digital Marketing Spend with Custom Media Attribution
Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Cost per Profitable Acquisition is the Metric to Measure
The State of Data 2017 - DMA-IAB-Winterberry Group
Segmentation using Economic Cohorts
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Improve Millennial Targeting by Leveraging OTT
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect
Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...
Economic Cohorts brochure
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Data-driven Marketing from Equifax
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households
Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...
Energy Marketer’s Checklist
Check out the Energy Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...
Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?
In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...
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