Segmentation using Economic Cohorts

December 29, 2017

Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

By segmenting customers and prospects based on data-driven measures of household economics (income, ability to pay, spending, and credit capacity), as well as lifestage, demographics, urbanicity, and consumer behaviors, Economic Cohorts incorporates the vital visibility into a household’s potential ability to spend that is generally missing from consumer segmentation products.  It is available both offline and online.

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The State of Data 2017 - DMA-IAB-Winterberry Group
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Economic Cohorts - Cluster Details
Economic Cohorts - Cluster Details