Segmentation using Economic Cohorts

Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

By segmenting customers and prospects based on data-driven measures of household economics (income, ability to pay, spending, and credit capacity), as well as lifestage, demographics, urbanicity, and consumer behaviors, Economic Cohorts incorporates the vital visibility into a household’s potential ability to spend that is generally missing from consumer segmentation products.  It is available both offline and online.

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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more o...

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Economic Cohorts - Cluster Details
Economic Cohorts - Cluster Details