Equifax provides new metrics for P&C and Life insurers to help them market their services and quickly differentiate customers based on likely insurance needs, financial position, and lifetime value. Learn more…

  • Extend your targeting online with financial and economic insights

    Extend your targeting online with financial and economic insights

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  • 6 Ways Financial Insights Fuel Marketing

    6 Ways Financial Insights Fuel Marketing

    Financial firms are focusing on risk mitigation during the pandemic, but that doesn’t mean financial marketers should simply wait it […] The post 6 Ways Financial Insights Fuel Marketing appeared...

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  • Pay-for-Performance Marketing Programs with Kessler Group

    Pay-for-Performance Marketing Programs with Kessler Group

    Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.

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  • Digital Credit Marketing Solutions

    Digital Credit Marketing Solutions

    Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services - Insights to Find Opportunity and Grow Your Business.

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • 800+ Digital Targeting Segments

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • B2B Digital Targeting Segments Detail

    B2B Digital Targeting Segments Detail

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  • Digital Targeting Segments for Business to Business

    Digital Targeting Segments for Business to Business

    B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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  • Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments

    Upward Mobility Income Range Digital Targeting Segments for Credit Cards.

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  • The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group

    The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.

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  • Digital Capabilities Overview

    Digital Capabilities Overview

    Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.

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  • Cost per Profitable Acquisition is the Metric to Measure

    Cost per Profitable Acquisition is the Metric to Measure

    Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

    Digital marketing best practices with data driven marketing.

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  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.

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