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Find out how much you can optimize your marketing spend with our ROI Calculator!
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
Digital Targeting Segments from Equifax
Digital Segments Targeting Millennials
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Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances
How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...
Data-driven Marketing from Equifax