Data-driven Marketing for Financial Services

Solutions: Offering the Insights You Need to Find the Opportunity and Grow Your Business
Our solutions help financial services firms accelerate decision-making in order to achieve their business goals, such as identifying customers with the greatest opportunity or making marketing decisions based on the product preferences within target markets.

From traditional scoring tools to online platforms that offer real-time insights, to digital targeting options that enable omni-channel execution, we help our clients better connect with their customers.

Learn more about our solutions for Financial Services marketers or visit our website.

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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Forrester Report: How Holistic Marketing Measurement Drives Business Success

Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the ...

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5 Do’s and Don’ts for your Marketing Measurement Program
5 Do’s and Don’ts for your Marketing Measurement Program

Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Cons...