Digital Marketing Solutions from Equifax offer a one-stop shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results. Using our digital solutions, consumer financial insights, and industry relationships, we help clients deploy omni-channel campaigns and tie their digital efforts to bottom-line results. Download the overview to learn more about our Digital Marketing Solutions.
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Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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Forrester Report: How Holistic Marketing Measurement Drives Business Success
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Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
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Optimizing Digital Marketing Spend in Financial Services
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Find out how much you can optimize your marketing spend with our ROI Calculator!
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Cost per Profitable Acquisition is the Metric to Measure
The State of Data 2017 - DMA-IAB-Winterberry Group
The Foundation of IXI Data
Digital Marketing Best Practices