Digital Targeting Segments for Business to Business

August 27, 2018

As the shift from traditional marketing to digital marketing continues, the ability to optimize digital marketing spend and maximize your ROI is imperative. This is especially critical in the B2B space where one sale can be worth millions of dollars. Equifax has carefully categorized its 41M+ of US Business Records into more than 200 segments allowing B2B marketers to better reach their target audience.

  • Reduce wasted ad spend by ensuring more digital ads are served to businesses with the attributes you seek
  • Target small businesses online more effectively by their attributes such as size, age and industry
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