Forrester Report: How Holistic Marketing Measurement Drives Business Success

Equifax has partnered with Forrester on a study entitled:

Leader of the Pack: How Holistic Marketing Measurement
Drives Business Success

Key Findings from Forrester:
 
  • Most firms are still on their way to mature measurement
  • Data issues prohibit measurement insights and activation
  • Marketing measurement leaders distinguish themselves
    with better data management and activation processes
  • Leaders see an average of $74 million in additional revenue
    as a direct result of their work
 
How mature is your organization in Marketing Measurement?
 
Access this paper and see key recommendations from Forrester on actions you can take to become a leader and reap significant business benefits.
 

       

 
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