Insurance Propensity Digital Targeting Segments

August 16, 2016

Insurance Propensity Digital Targeting Segments help insurance marketers enhance their online marketing efforts by better reaching more qualified prospects based on consumers’ likely insurance tendencies and characteristics – such as those likely to carry higher than average life insurance premiums, be multiple policy prospects, or respond to an auto or home insurance offer.

Built on a foundation of direct-measured, anonymous insurance and annuity premium values plus additional financial metrics, Insurance Propensity Digital Targeting Segments lend an enhanced level of accuracy in reaching online visitors based on their likely insurance propensities and financial characteristics.  Insurance marketers can better optimize their online ad budgets by using Insurance Propensity Digital Targeting Segments to version ads and messages as well as to optimize landing pages.  

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