Equifax provides new metrics for P&C and Life insurers to help them market their services and quickly differentiate customers based on likely insurance needs, financial position, and lifetime value.
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Accelerate growth and spread account acquisition costs over time to better align revenues with expenses with marketing consulting from The Kessler Group.
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
Utilizing the cost per profitable acqusition metric to power your online campaigns can help you find more of the people that could become your best customers.
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
