Equifax provides new metrics for P&C and Life insurers to help them market their services and quickly differentiate customers based on likely insurance needs, financial position, and lifetime value.
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Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
51:03Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing
Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
16:08Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
1:55OptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
23:53Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa
The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
B2B Digital Targeting Segments Detail including sales, job function, industry, credit risk, and financial risk.
Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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