Marketing Solutions for Insurance

Equifax provides new metrics for P&C and Life insurers to help them market their services and quickly differentiate customers based on likely insurance needs, financial position, and lifetime value. 

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Digital Segments Targeting Millennials
Digital Segments Targeting Millennials

Digital Targeting Segments for Millennials are powered by direct-measured, anonymous financial data and our...

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Baby Boomer Wallets are Booming
Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to kno...