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Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Cost per Profitable Acquisition is the Metric to Measure
The State of Data 2017 - DMA-IAB-Winterberry Group
The Foundation of IXI Data
Digital Marketing Best Practices
Segmentation using Economic Cohorts
Economic Cohorts - Cluster Details
Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
Digital Targeting Segments from Equifax
Digital Segments Targeting Millennials