Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
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Reach Marketing Enlightenment
Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
Marketing Measurement: Leader or Laggard?
Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.
5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
Innovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
OptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
The Cookie Crumbles - The Need for People-based Measurement
The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.
Forrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
Optimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Marketing Solutions for Restaurants
Data-driven marketing solutions for restaurants.
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group - Leveraging Data Across Marketing, Media and Commerce Functions.
Digital Capabilities Overview
Digital solutions for audience targeting, creating omni-channel campaigns, and measuring results.
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The State of Data 2017 - DMA-IAB-Winterberry Group
The State of Data 2017 - DMA-IAB-Winterberry Group examines the use of audience data that support downstream consumer and B2B touchpoints.
Digital Marketing Best Practices
Digital marketing best practices with data driven marketing.
Segmentation using Economic Cohorts
Segmentation using Economic Cohorts provides marketers a complete picture of the customer wallet in combination with key demographic, behavioral and lifestyle attributes.
Economic Cohorts - Cluster Details