This webinar presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of their internal data, enhanced with economic data, to create a more comprehensive view of guests and inform better decision-making. Here are some of the key takeaways: - Gain a more comprehensive view of your guests - Tie your data to third-party data to augment and enhance your guest insights - Make this consolidated insight available across the enterprise This enhanced view of your guests, using the wealth of your POS data as a foundation, can help you improve profitable guest relationships and help increase their lifetime value. In addition, operational efficiencies can be improved and new consumer demand identified. Real-world examples of Best Practices are also highlighted.
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