Millennial Diners

July 4, 2015 Data-driven Marketing


As the Millennial generation continues to gain in spending power, we wanted to take a closer look at Millennials who are frequent restaurant diners (5+ times a month) compared to those who eat out less frequently.

Millennial Diners

Source: Income360®, Discretionary Spending Dollars™, ATP Index™, and CreditStyles® Pro
Note: ATP Index and Aggregated Risk Score are on 0-1000 scales. The Student Loan Balance and Aggregated Risk Score are measures within CreditStyles Pro.

Regional Spotlight

Which U.S. regions have the highest concentration of Millennials who are likely to eat out five or more times per month?

  1. San Jose-Sunnyvale-Santa Clara, CA
  2. Washington-Arlington-Alexandria, DC-VA-MD-WV
  3. Austin-Round Rock-San Marcos, TX
  4. San Francisco-Oakland-Fremont, CA
  5. Seattle-Tacoma-Bellevue, WA


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Find out more about Digital Targeting Segments from Equifax – which enable marketers to better deliver the right message to the desired target audience online based on consumers’ likely interests and economic profiles.

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