Digital Marketing Solutions from Equifax offer a one-stop shop to help you securely onboard and segment your target audience, execute omni-channel marketing campaigns, and measure results. Using our digital solutions, consumer financial insights, and industry relationships, we help clients deploy omni-channel campaigns and tie their digital efforts to bottom-line results. Download the overview to learn more about our Digital Marketing Solutions.
600+ Digital Targeting SegmentsSee Details/Reach
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Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success
Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa
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Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Find out how much you can optimize your marketing spend with our ROI Calculator!
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Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
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