Digital Marketing Best Practices

Better digital advertising is a key goal for marketers, but putting relevant messages in front of consumers who actually intend to complete a purchase is a universal challenge. In this collection of case studies, Equifax demonstrates how to leverage data to reach the right audience efficiently.

You’ll learn:

  • How Equifax helped an auto manufacturer and its dealers better identify consumers with the intent to purchase
  • How advertisers can use additional data sources to improve their online advertising campaigns
  • How to import offline data and maintain privacy throughout onboarding 
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The State of Data 2017 - DMA-IAB-Winterberry Group
The State of Data 2017 - DMA-IAB-Winterberry Group

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Segmentation using Economic Cohorts
Segmentation using Economic Cohorts

600+ Digital Targeting Segments

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