Economic Cohorts brochure

October 4, 2017

Economic Cohorts® is a breakthrough household segmentation system that leverages our unique and proprietary household economic information to segment households by what matters most – a 360° view of households’ likely economics, including a more accurate and complete picture of total
income, total discretionary spending, and credit capacity and usage.

Economic Cohorts is the first consumer segmentation system to provide marketers such a complete picture of the customer wallet in combination with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.

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