The State of Data 2017 - DMA-IAB-Winterberry Group

January 31, 2018

Leveraging the results of an intensive industry data request and modeling effort, The State of Data:

  • Examines the use of audience data through the lens of budgetary expenditures directed to third‐party data assets, services, technologies and hybrid activation solutions that support downstream consumer and B2B touchpoints
  • Aims to help practitioners benchmark their own investments and performance

Check out this interesting research and contact Equifax for more information on our
Data-driven Marketing capabilities.

Previous Article
High and Low Spenders Across the Nation
High and Low Spenders Across the Nation

Does your state have high spenders or low spenders? Take a look at the table below to see which states hav...

Next PDF
Digital Marketing Best Practices
Digital Marketing Best Practices

600+ Digital Targeting Segments

See Details/Reach