Retail Marketer’s Checklist
Check out the Retail Marketer’s Checklist infographic to learn how Equifax can help you gain the insight yo...
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OptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Find out how much you can optimize your marketing spend with our ROI Calculator!
Gen X Households with High Total Income
Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.
Millennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
Upward Mobility Income Range Digital Targeting Segments
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Cost per Profitable Acquisition is the Metric to Measure
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The State of Data 2017 - DMA-IAB-Winterberry Group
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Economic Cohorts - Cluster Details
Social Networking Behaviors for High Income Households
High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
Digital Targeting Segments from Equifax
Digital Segments Targeting Millennials