Welcome to Data-driven Marketing - Resources
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…
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Read ArticleWebinar - How Holistic Marketing Measurement Drives Business Success
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
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Read ArticleInnovative CMOs get Top-dollar ROI
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Read ArticleData Integrity: A Marketer’s Opportunity Today
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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Credit Union Best Practice - Drive Deposit Growth
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1:43Watch VideoFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
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The Cookie Crumbles - The Need for People-based Measurement
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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Freedom First Credit Union Grows Deposits - Case Study
Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp
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Read PDFMergers and Acquisitions Handbook for Retail Bank Marketers
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Read PDFData-driven Marketing Self-Assessment for Financial Services
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Bupa Real-time Attribution Case Study
Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.
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News Corp Australia Marketing Attribution Case Study
The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).
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1:20Watch VideoOptimize the Customer Journey with Multi-touch Attribution
OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today
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2:32Watch VideoOptimize Your Marketing Budget with OptimaHub
OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ
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Optimizing Digital Marketing Spend in Financial Services
A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services
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Read ArticleOptimize Marketing Spend! ROI Calculator
Find out how much you can optimize your marketing spend with our ROI Calculator!
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