Welcome to Data-driven Marketing - Resources
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…
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51:03Watch VideoHow Holistic Marketing Measurement Drives Business Success: On-demand Webinar
Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing
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Read ArticleFive Tips to Advance your Digital Credit Marketing
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Digital Targeting Segments - Product Taste with Discretionary Spending
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Read PDFDigital Credit Marketing Solutions
Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.
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Read ArticleReach Marketing Enlightenment
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Digital Targeting Segments - Online Interest
Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.
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600+ Digital Targeting Segments
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Read ArticlePodcast: "Still a Lot of Problems in Data Wrangling"
Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"
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Read ArticleMarketing Measurement: Leader or Laggard?
Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.
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16:08Watch VideoPodcast: Equifax Insights - Holistic Marketing Measurement Webinar
Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da
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Digital Targeting Segments - Spending Propensities
Digital Targeting Segments - Target Consumers By Their Spending Propensities.
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Read Article5 Do’s and Don’ts for your Marketing Measurement Program
Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...
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23:53Watch VideoPodcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success
Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa
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Read ArticleInnovative CMOs get Top-dollar ROI
Innovative CMOs get top-dollar ROI with campaign optimization and data.
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Read ArticleData Integrity: A Marketer’s Opportunity Today
Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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1:55Watch VideoOptimaHub Marketing Attribution – The Hidden Markov Model
Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi
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Credit Union Best Practice - Drive Deposit Growth
Credit Union Best Practice - How To Drive Deposit Growth.
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1:43Watch VideoFreedom First Credit Union Grows Deposits - Case Study
See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.
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The Cookie Crumbles - The Need for People-based Measurement
The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.
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Read ArticleForrester Report: How Holistic Marketing Measurement Drives Business Success
Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.
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