Welcome to Data-driven Marketing - Resources

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…

  • How Holistic Marketing Measurement Drives Business Success: On-demand Webinar51:03

    How Holistic Marketing Measurement Drives Business Success: On-demand Webinar

    Marketers need to shift their measurement strategy from simply reviewing post-campaigns to actively analyzing results to guide the future. Watch the Forrester study results on what makes a marketing

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  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Digital Credit Marketing Solutions

    Digital Credit Marketing Solutions

    Digital Credit Marketing solutions from Equifax can help marketers expand their acquisition efforts to better engage and convert credit and insurance audiences via digital channels.

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  • Reach Marketing Enlightenment

    Reach Marketing Enlightenment

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  • Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Online Interest

    Digital Targeting Segments - Minimize wasted ad spend by utilizing targeting segments by interest.

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  • Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling"

    Podcast: "Still a Lot of Problems in Data Wrangling in Financial Services"

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  • 600+ Digital Targeting Segments

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  • Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard?

    Marketing Measurement: Leader or Laggard? Campaigns, Optimization, Data-Driven Insights.

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  • Podcast: Equifax Insights - Holistic Marketing Measurement Webinar16:08

    Podcast: Equifax Insights - Holistic Marketing Measurement Webinar

    Hear Jeffrey Sporn, Chief Digital Officer of Equifax Data-driven Marketing, share his opinions from the Forrester Research Holistic Marketing Measurement study results. For more info, visit https://da

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  • Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Spending Propensities

    Digital Targeting Segments - Target Consumers By Their Spending Propensities.

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  • 5 Do’s and Don’ts for your Marketing Measurement Program

    5 Do’s and Don’ts for your Marketing Measurement Program

    Customer behaviors have become more complex as the number of devices and touchpoints they use expands. Consequently, marketers must be […] The post 5 Do’s and Don’ts for your Marketing Measurement...

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  • Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success23:53

    Podcast: Forrester Analyst - Holistic Marketing Measurement Drives Business Success

    Listen to this 2019 webinar from an Equifax commissioned Forrester Research study on how holistic marketing measurement drives business results. For more info visit https://datadrivenmarketing.equifa

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  • Innovative CMOs get Top-dollar ROI

    Innovative CMOs get Top-dollar ROI

    Innovative CMOs get top-dollar ROI with campaign optimization and data.

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  • Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today

    Data Integrity: A Marketer’s Opportunity Today - Confidence in the integrity of your data, data management and activations.

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  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

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  • OptimaHub Marketing Attribution – The Hidden Markov Model1:55

    OptimaHub Marketing Attribution – The Hidden Markov Model

    Consumers, and their buying behavior, are chaotic and the Hidden Markov Modeling approach to Multi-touch Attribution handles a non-linear customer journey event better. OptimaHub from Equifax uses thi

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  • Credit Union Best Practice - Drive Deposit Growth

    Credit Union Best Practice - Drive Deposit Growth

    Credit Union Best Practice - How To Drive Deposit Growth.

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  • Freedom First Credit Union Grows Deposits - Case Study1:43

    Freedom First Credit Union Grows Deposits - Case Study

    See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-Based Measurement across multiple channels and touchpoints.

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Freedom First Credit Union Grows Deposits - Case Study

    Freedom First Credit Union Grows Deposits - Case Study

    Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp

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