Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…

  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • 5 Ways to Deepen Relationships with Your Best Customers eBook

    5 Ways to Deepen Relationships with Your Best Customers eBook

    Improve customer engagement with your best customers. Financial insights can help grow sales and increase retention.

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  • Financial Durability can help segment audiences prior to credit line increase

    Financial Durability can help segment audiences prior to credit line increase

    Financial Durability Index can help find hidden accounts that should qualify for credit line increases.

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  • 7 Tips to Elevate Account Management for Credit Portfolios

    7 Tips to Elevate Account Management for Credit Portfolios

    Identify both hidden risk and hidden opportunities across your customer portfolio. 7 tips for more effective credit account management.

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  • Drive Smarter Revenue - Learn Your Revenue IQ

    Take the Test
  • Develop pre-collections account treatment strategy using Financial Durability

    Develop pre-collections account treatment strategy using Financial Durability

    Enhance collections strategy with Financial Durability to maximize account recovery.

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  • Account Management for Lenders

    Account Management for Lenders

    Manage your credit portfolio more effectively. Spot hidden risk and fraud early. Identify accounts for potential growth. Learn how Equifax can help your account management efforts.

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  • Understand health of credit account portfolio with Financial Durability

    Understand health of credit account portfolio with Financial Durability

    Extend credit account management efforts with Financial Durability to uncover hidden risks and opportunities

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  • Use Financial Durability Index to expand Prescreen audiences

    Use Financial Durability Index to expand Prescreen audiences

    Financial Durability Index | Understand consumer financial resilience | Differentiate households by financial resilience to enhance marketing and account management efforts

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Wealth Insights Suite

    Wealth Insights Suite

    Financial institutions can differentiate and find high-potential consumers for your products and services.

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  • Understanding Consumer Financial Durability

    Understanding Consumer Financial Durability

    Financial insights, like consumer financial durability, can help you see important differences between consumers.

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  • Economic Insights Suite

    Economic Insights Suite

    Better understand, segment and reach customers as well as analyze markets. Understand your customers with measures of household income, spending, credit, and ability to pay.

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  • 5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    5 Ways to Power Marketing with Household Financial and Economic Insights and Data

    Maximize your budget and boost ROMI by using economic and financial data within your marketing campaigns, audience development and business strategy.

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  • Find new pockets of opportunity for Prescreen with financial capacity insights

    Find new pockets of opportunity for Prescreen with financial capacity insights

    Extend Prescreen - Don't miss out on attractive audiences by relying only on credit scores. Marketing Solutions from Equifax can help.

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  • Marketing Solutions for Acquisition Campaigns for Lenders

    Marketing Solutions for Acquisition Campaigns for Lenders

    Confidently broaden acquisition audiences with robust consumer data and tools including consumer wallet insights.

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Fine-tune targeting criteria to reach homeowners seeking cash

    Fine-tune targeting criteria to reach homeowners seeking cash

    Alt-fi company asks Equifax for help analyzing criteria to qualify homeowners seeking cash for ITA outreach campaign. Solution: more robust / granular geographic targeting with 15% lift in response.

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  • Auto email acquisition campaign beats KPI goals

    Auto email acquisition campaign beats KPI goals

    Equifax helps fuel email acquisition campaigns, and improve marketing ROI, using auto in-market indicators with our proprietary household financial and economic capacity.

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  • Marketing Solutions for Customer Acquisition Brochure

    Marketing Solutions for Customer Acquisition Brochure

    Improve your customer acquisition campaigns with consumer financial data and digital solutions.

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  • Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Top 5 Digital Targeting Segments to use during Mother’s Day & Father’s Day

    Use Equifax Digital Targeting Segments to reach online audiences as they shop for Mother's Day and Father's Day.

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  • Digital targeting with wealth-based segmentation

    Digital targeting with wealth-based segmentation

    Leading bank leverages digital targeting segments to increase opening balance by 300%

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