Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…

  • 6 Tips to Revitalize Lending Acquisition Campaigns

    6 Tips to Revitalize Lending Acquisition Campaigns

    Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.

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  • DDM - Better Digital Advertising Through Data - eBook

    DDM - Better Digital Advertising Through Data - eBook

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  • Drive Customer Growth eBook

    Drive Customer Growth eBook

    eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.

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  • Popular Digital Targeting Segments for Back-to-School Shoppers

    Popular Digital Targeting Segments for Back-to-School Shoppers

    Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.

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  • Financial Services and The Young Affluent  - 6 Ways to Capture their Potential - eBook

    Financial Services and The Young Affluent - 6 Ways to Capture their Potential - eBook

    Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.

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  • Acquiring young, mass affluent customers - Case Study

    Acquiring young, mass affluent customers - Case Study

    Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.

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  • Affluence Index Digital Targeting Segments

    Affluence Index Digital Targeting Segments

    Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.

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  • Drive Smarter Revenue - Learn Your Revenue IQ

    Take the Test
  • Equifax - Better Digital Advertising Through Data eBook

    Equifax - Better Digital Advertising Through Data eBook

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  • What Lies Beneath? A Look At America’s Wallet | ANA

    What Lies Beneath? A Look At America’s Wallet | ANA

    What demographic data doesn’t reveal about consumers — and what financial durability does

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  • 800+ Digital Targeting Segments

    See Our Reach
  • Spending Power Digital Targeting Segments

    Spending Power Digital Targeting Segments

    Develop online audiences based on discretionary spending capacity.

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  • Resort Visitors

    Resort Visitors

    With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts: The post Resort...

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  • Online Shopping Habits by Age and Income Tier

    Online Shopping Habits by Age and Income Tier

    With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...

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  • Big Spenders on Travel

    Big Spenders on Travel

    With the summer vacation season on the horizon, we wanted to look at the Economic Cohorts clusters that are most likely to spend at least $5,000 on a vacation. The post Big Spenders on Travel...

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  • States with Deposit Balances on the Rise

    States with Deposit Balances on the Rise

    Deposit accounts represent an important cornerstone in many bank’s relationships with their customers. The post States with Deposit Balances on the Rise appeared first on Equifax Data-driven...

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  • Shopping Styles by Age and Income Tier

    Shopping Styles by Age and Income Tier

    With the holiday shopping season in full swing, we wanted to investigate the impact of age bracket and income tier on a household’s shopping style. The post Shopping Styles by Age and Income Tier...

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  • Data Dialogues Podcast: Where business leaders share their data stories.

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  • Buyers of Luxury Vehicles

    Buyers of Luxury Vehicles

    When it comes to luxury vehicles, the owners of domestic luxury and those of import luxury are not all alike. The post Buyers of Luxury Vehicles appeared first on Equifax Data-driven Marketing.

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  • Mass Affluent: How Do They Spend and Where Do They Live?

    Mass Affluent: How Do They Spend and Where Do They Live?

    This month, we decided to take a closer look at the Mass Affluent to learn more about how spending capacity differs amongst subsets of this income tier, which accounts for 17.8% of U.S....

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  • State Snapshot: Estimated Annual Credit Card Spending

    State Snapshot: Estimated Annual Credit Card Spending

    With the recent launch of our SpendingStyles solution suite, we now have greater insight into credit card spending trends at the household and market level. This month we decided to take a look at...

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  • Generational Spending:  Percent of Income Spent on Discretionary Expenses

    Generational Spending: Percent of Income Spent on Discretionary Expenses

    This month we decided to take a look at estimated discretionary spending to income ratios by generation. We have classified discretionary expenses as spending beyond basic necessities (housing,...

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  • IRA Assets: Concentrated by County and State

    IRA Assets: Concentrated by County and State

    Many investors are saving for their futures, however most Individual Retirement Account (IRA) assets are concentrated in just a few states and counties. The states with the darkest shading have...

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