Welcome to Data-driven Marketing - Resources
Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…
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Read PDFData-driven Marketing Self-Assessment for Financial Services
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Read ArticleBaby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
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0:31Watch VideoInstaTouch® Pay Vignette Retail
Less Friction. Easier Payments. Digital devices enable consumers to do more on-the-go. Consumers expect more from each touchpoint as businesses continue to transform their technology and offerings to
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0:31Watch VideoInstaTouch® ID Vignette Retail
Less Friction. One-Touch Authentication. Digital devices enable consumers to do more on-the-go. Consumers expect more from each touchpoint as businesses continue to transform their technology and offe
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0:31Watch VideoInstaTouch® Offers Vignette Retail
More Content. Better Offers. Digital devices enable consumers to do more on-the-go. Consumers expect more from each touchpoint as businesses continue to transform their technology and offerings to acc
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Improve Efficiency of Acquisition Campaigns - Case Study
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Read ArticleMillennials that are Likely to Spend Big on Discretionary Items
Millennial Marketers: Which Millennial segments are likely to spend big on discretionary items and how can you reach them? The post Millennials that are Likely to Spend Big on Discretionary...
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Read ArticleConnect with Current and Future Millennial Investors via Digital Channels
Financial marketers: Which Millennial segments are likely to benefit from your financial products and services and how can you reach them? The post Connect with Current and Future Millennial...
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Increase New Client Assets by Targeting the Right Audience Case Study
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How to Better Optimize your CRM and find High Potential Auto Shoppers
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Determining the Opportunity & Creating Client Treatment Groups - Banking
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Upward Mobility Income Range Digital Targeting Segments
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The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Digital Capabilities Overview
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Cost per Profitable Acquisition is the Metric to Measure
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The Cookie Crumbles - The Need for People-based Measurement
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Read ArticleHigh and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
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Read ArticleAcquiring Credit Card Customers and Balances
The competition for new credit card customers remains fierce, and many customers have balances spread across multiple cards. How can credit card providers enhance their acquisition efforts and...
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The State of Data 2017 - DMA-IAB-Winterberry Group
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Read ArticleChecklist for Communications Marketers
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