Welcome to Data-driven Marketing - Resources

Using our unique financial data as the foundation, we help marketers identify, understand and engage their ideal existing and potential customers efficiently. Learn More…

  • Five Tips to Advance your Digital Credit Marketing

    Five Tips to Advance your Digital Credit Marketing

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  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

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  • Freedom First Credit Union Grows Deposits - Case Study1:43

    Freedom First Credit Union Grows Deposits - Case Study

    See how Freedom First Credit Union grew deposits with help from Equifax Data-driven Marketing services.

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  • The Cookie Crumbles - The Need for People-based Measurement

    The Cookie Crumbles - The Need for People-based Measurement

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  • Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Forrester Report: How Holistic Marketing Measurement Drives Business Success

    Holistic Marketing Measurement Drives Business Success Report. Equifax has partnered with Forrester on the current state of marketing measurement. Mature leaders see exponential business benefits.

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  • Freedom First Credit Union Grows Deposits - Case Study

    Freedom First Credit Union Grows Deposits - Case Study

    Freedom First wanted to quickly bring in new deposits to fuel liquidity and balance their portfolio. This effort, in partnership with Equifax Data-driven Marketing, met and exceeded goals for the camp

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  • Data-driven Marketing Self-Assessment for Financial Services

    Data-driven Marketing Self-Assessment for Financial Services

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  • Bupa Real-time Attribution Case Study

    Bupa Real-time Attribution Case Study

    Implement a tagging, marketing attribution and ROMI framework across businesses to deliver informed digital media performance insights and to demonstrate digital marketing impact.

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  • News Corp Australia Marketing Attribution Case Study

    News Corp Australia Marketing Attribution Case Study

    The team at News Corp partnered with us to create a new marketing attribution (MA) model combined with a marketing mix model (MMM).

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  • Optimize the Customer Journey with Multi-touch Attribution1:20

    Optimize the Customer Journey with Multi-touch Attribution

    OptimaHub can help marketers understand what touch-points are helping to drive conversions and sales and which touch-points may have a negative impact on the journey. Compete more effectively in today

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  • Optimize Your Marketing Budget with OptimaHub2:32

    Optimize Your Marketing Budget with OptimaHub

    OptimaHub is a people-based marketing measurement and analytics solution that delivers the customer journey tools needed to measure and value every phase of the customer journey. OptimaHub helps organ

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  • Optimizing Digital Marketing Spend in Financial Services

    Optimizing Digital Marketing Spend in Financial Services

    A Multi-touch Attribution Study on the Role of Facebook, Display and Search Marketing in Financial Services

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  • Optimize Marketing Spend! ROI Calculator

    Optimize Marketing Spend! ROI Calculator

    Find out how much you can optimize your marketing spend with our ROI Calculator!

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  • Banks Turn Big Data into Big Revenue

    Banks Turn Big Data into Big Revenue

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  • Marketing Solutions for Credit Unions

    Marketing Solutions for Credit Unions

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  • Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Telstra Optimized Digital Marketing Spend with Custom Media Attribution

    Equifax worked with Telstra to deliver custom, multi-touch attribution modeling return on marketing investment in order to optimize future media spend.

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  • Digital Targeting Segments for Business to Business

    Digital Targeting Segments for Business to Business

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  • Segmentation Tips for Credit Unions

    Segmentation Tips for Credit Unions

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  • Firm Drives Omni-Channel Marketing - Case Study

    Firm Drives Omni-Channel Marketing - Case Study

    Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits like leveraging data to build awareness and drive new business.

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  • Gen X Households with High Total Income

    Gen X Households with High Total Income

    Seeking to capture Gen X dollars? Find out where to find those with the highest total income. The post Gen X Households with High Total Income appeared first on Equifax Data-driven Marketing.

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