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eBook with 7 tips for financial services firms to acquire the right customers, grow share and expand relationships.
Equifax Digital Targeting Segments - Advertise your products and services to families for their back-to-school, or other seasonal, needs.
Financial Services Marketers - Identify and reach Young Affluent consumers for enhanced growth, customer lifetime value and long-term ROI.
Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 million and total assets by $108 million.
Digital marketers - Find and reach online consumers based on their likely ability to spend, save, or invest in your products and services.
Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.
With winter weather making many of us daydream of sandy beaches and lounge chairs, we decided to take a closer look at U.S. households who are likely to vacation at resorts: The post Resort...
With the holiday shopping season ramping up, we wanted to see how age and income impact households’ likely dominant online shopping preferences. The post Online Shopping Habits by Age and Income...
The Great Recession hurt American consumers badly, but the economy has since trended up and markets have recovered. The post Economic Rebound appeared first on Equifax Data-driven Marketing.
This month we decided to take a look at how income plays a role in the special features that Gen X households (ages 35-50) likely have in their cars. The chart below lists the top three features...
Exchange Traded Funds (ETFs)* have been steadily rising in popularity over the past several years. So, this month we decided to take a closer look at the households who invest in ETFs. The post...
How does the financial profile for households in Portland differ from those in Raleigh? The post Portland vs. Raleigh appeared first on Equifax Data-driven Marketing.
Individual Retirement Accounts (IRAs) are a popular way for U.S. households to prepare for their financial futures. This month, we wanted to uncover “hot markets” for IRA investors. The post IRA...
In the past we explored preferred travel destinations and activities of U.S. households. This month, we decided to take a closer look at where households who are likely to take luxury vacations...
Although the personal wealth of U.S. residents has increased significantly since the 2008 recession from $19.2 trillion post-recession to $31 trillion today... The post Asset Allocation: Before,...