Ability to Pay Digital

Offering a deeper view than a traditional income measure, Ability to Pay (ATP) Digital Targeting Segments enable marketers to target online audiences based on estimated financial capacity, allowing for more efficient campaign targeting and improved revenue generation.

Marketers can use Ability to Pay Digital Targeting Segments  to help differentiate online consumers, version online ads and product offers, and optimize landing pages based on online visitors’ likely capacity to pay or capacity to purchase.

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Baby Boomers – Where are They?
Baby Boomers – Where are They?

Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approxi...

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Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances
Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their...

600+ Digital Targeting Segments

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