Affluence Index Digital Targeting Segments

Affluence Index™ Digital Targeting Segments enable marketers to better target online consumers based on their likely ability to spend, save, or invest. It takes into account both financial capacity to spend as well as debt obligations.

Find consumers who are a good fit for your products and services with Affluence Index Digital.

Check out our Digital Marketing solutions from Equifax, and, for more information on our Digital Targeting Segments, visit our microsite.

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Acquiring young, mass affluent customers - Case Study
Acquiring young, mass affluent customers - Case Study

Case study: Using segmentation analysis, Bank’s prospecting campaign expects to grow deposits by $18 millio...

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6 Tips to Revitalize Lending Acquisition Campaigns
6 Tips to Revitalize Lending Acquisition Campaigns

Enhance your Prescreen campaigns and confidently reach your best consumers across all channels.